🗺️ 2. Cash Cows: Milk for Digital Success

“The ability to learn faster than your competitors may be the only sustainable competitive advantage.” — Arie de Geus

AI-Generated by the Author. Cash cows.

Companies must innovate and transform to stay ahead in today's fast-paced digital era. Digital transformation is a strategic necessity, integrating digital technology into every aspect of business.

This post is part of my Map to Success in the Digital Age Series. You need the map to follow it.

The Treasure Map to Success in the Digital Age

However, digital transformation is costly, requiring investment in new technologies, talent, and processes. Here, stable revenue streams, or “cash cows,” are key.

Wait, What is a Cash Cow? The Growth and Share Matrix

The terms “cash cows,” “dogs,” “question marks,” and “stars” originate from the Boston Consulting Group (BCG) Matrix, developed in the 1970s. This matrix is a business tool used to evaluate a business brand…